Understanding end-users in academic book publishing
نویسندگان
چکیده
منابع مشابه
Understanding end-users in academic book publishing
the article reviews ways that commissioning editors in academic book publishing can better understand the end users of their products. It discusses issues in resourcing market research in publishing companies, before going on to look at some of the existing internal and external sources that commissioning editors can draw on. It then considers both qualitative and quantitative ways of testing a...
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ژورنال
عنوان ژورنال: Learned Publishing
سال: 2015
ISSN: 0953-1513,1741-4857
DOI: 10.1087/20150306